Viral Campaign Case Study: Verizon’s Commit Your Friends Overview How do you turn an insane asylum into a killer viral campaign? Let people commit their friends! Moxie Interactive and their client Verizon Wireless wanted to promote the Gotham City microsite – a cross-promotion for the new Batman movie, The Dark Knight – and teamed up with Oddcast to create an interactive viral campaign called “Commit Your Friend.” The campaign featured Oddcast’s groundbreaking 3D VideoStar technology, which seamlessly converts photos into realistic 3D faces and allows users to become the stars of any movie clip. Hitting the Mark Oddcast integrated a thrilling Batman-themed video into the viral site: users uploaded a photo of their friend to be mapped on

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