/ Retail ABOUT VINEYARD 29 Acquired by Chuck and Anne McMinn in 2000, Vineyard 29 has developed from a single vineyard into a full-scale, gravity-flow winery in Napa Valley. Today, Vineyard 29 boasts a state- of-the-art winemaking facility with exceptional grapes and world-class winemaking skills — and all with the least amount of impact on the surrounding environment. CHALLENGES SOLUTIONS Vineyard 29 struggled to track responses to bi-annual email campaigns They were unable to calculate the ROI of their existing email campaigns Vineyard 29 had no central system to store and monitor its sales-to-order process Vineyard 29 used Sales Cloud to refine its sales-to-order process Implemented Pardot to increase digital marketing intelligence and efficiency Utilized Pardot to automate bi-annual em

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