Case Study
Tri-City Medical Center
/ Healthcare ABOUT TRI-CITY MEDICAL CENTER Tri-City Medical Center is a Gold Seal-approved, full-service hospital with over 700 physicians practicing in 60 specialties. As a community-owned and operated organization. Tri-City Medical Center has served the local area of San Diego since 1961. CHALLENGES SOLUTIONS Abundance of medical knowledge not being shared with local residents, potential patients Lack of local brand awareness & trust in the brand Low traffic to website Wanted to become a health and lifestyle resource for the San Diego region Conducted keyword research on a local and global level Produced custom metadata to drive website visitors Produced high quality and SEO-driven blog posts to target organic traffic Worked with Tri-City's internal experts to create 2 thought leaders