Case Study

Vineyard Vines

Vineyard Vines

Pages 2 Pages

Creating an omni-channel shopping experience while keeping up with an aggressive growth plan Customer Name vineyard vines Headquarters Stamford, CT Description vineyard vines®, a company best known for its whimsical neckties and smiling pink whale logo, was founded in 1998 on Martha’s Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented the Good Life. In addition to signa

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