Video Recommendations Help Penske Media Grow Audiences, Revenue, and Demand
Video Recommendations Help Penske Media Grow Audiences, Revenue, and Demand
4 Pages• 2 Park Avenue, 10th Floor • New York, NY 10016 • sales@jwplayer.com // 1 Video Recommendations Help Penske Media Grow Audiences, Revenue, and Demand CUSTOMER CASE STUDY Penske’s Story Penske Media Corporation, a digital media, publishing, and information services company with web brands including WWD.com, Deadline.com, and Variety.com, and was already using JW Player and Platform across their properties to reach, grow and monetize video audiences. Then, starting in May 2016, Penske wanted to build upon explosive audience growth on HollywoodLife.com and increase video engagement to grow plays and ad impressions. So, Penske opted to pilot JW Recommendations on the site. When Penske turned on auto-advance for select videos embedded across the the Hollywood Life domain
