The "B2B Demand Generation Guide" emphasizes the importance of a full-funnel marketing strategy to drive leads and grow your business. It distinguishes between demand generation (attracting new prospects) and lead generation (converting prospects into leads) and highlights the need for effective lead nurturing. The guide explains each stage of the lead funnel, from prospects to customers, and offers strategies to optimize conversion rates, align sales and marketing efforts, and ultimately fuel business growth.

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