Case Study
VERITONE DISCOVERY HELPS BEASLEY MEDIA GROUP PHILADELPHIA LOCK IN LUCRATIVE RENEWALS
MAKING AI WORK FOR YOU veritone.com/discovery Copyright © 2020 Veritone, Inc. All rights reserved. T rademarks are the property of their respective owners. MAR-8215_MED_Beasley_Media_Group_CaseStudy_Q420 UNCOVERING UNSEEN VALUE The Philadelphia cluster of Beasley Media Group, which owns and operates more than 60 radio stations in the U.S., uses Discovery to quickly locate and share airchecks with clients. But its real value comes in its ability to quantify the value of the promos and unscheduled spots the broadcaster includes with its advertising contracts. “For our annual advertisers, we typically layer in promotions and features above and beyond the spots they’re paying for,” explains Steve Simons, account executive with Beasley Media Group. “And this year in particular, the valu