MAKING AI WORK FOR YOU veritone.com/applications/digital-media-hub Copyright © 2021 Veritone, Inc. All rights reserved. T rademarks are the property of their respective owners. MAR-10977 _MED_Carson_Emtertainment_Group_CaseStudy_Q221 MAKING AI WORK FOR YOU Carson Entertainment Group (CEG) controls the rights to 30-years’ worth of The Tonight Show Starring Johnny Carson. Every episode recorded from 1962 through 1992 is available for licensing through CEG. Even after being off the air for three decades, there’s still tremendous demand for the content, especially from broadcasters and filmmakers — CNN is currently working on a documentary, The Story of Late Night. THE CHALLENGE As the industry evolves, CEG knows it must adapt. Its older licensing website was dated, cumbersome to use

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