Positioning Sharp as the industry voice on solar power Making Sharp the ‘go to’ industry voice We positioned Sharp as the industry voice on solar power. With limited company news the campaign combined PR and public affairs to take Sharp’s message to policymakers and the media. We made the case for solar over and above all other renewable sources by targeting key media and reacting swiftly to relevant news. Our public affairs engagement combined one-to-one Ministerial briefings and taking a leading role in the solar industry trade body. Our campaign led to over 10,000 customer enquiries and a 200% rise in sales, as well as more than 220 pieces of coverage including 46 nationals and 12 broadcast interviews.

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