Case Study
Insights On Building A Business Presence In Japan
JAPAN EXTERNAL TRADE ORGANIZATION www.jetro.org Past JETRO Client Insights on Building a Business Presence in Japan: An Interview with ZS Associates’ Dan Peterson ZS Associates’ Global Mindset ZS Associates is a management consulting firm that specializes in sales and marketing issues. Andris Zoltners and Prabha Sinha, then both professors at the Kellogg School of Management at Northwestern University, founded ZS Associates in 1983 in Eva