CASE STUDY vente-privee uses digital analytics data to successfully drive its mobile strategy2 AT INTERNET / CASE STUDY / vente-privee INTRODUCTION The creator and leader of online flash sales in France, vente- privee is a true success story on the European digital scene. With 1.7 billion euros of gross revenue in 2014, vente-privee counts 24 million members and is present in 8 countries. Initially specialising in overstock sales for fashion and homeware, vente-privee today positions itself as a generator of visibility for brands. With 3.5 million unique visitors every day, and 10,000 new members per day across all of Europe, vente-privee generates more than 50% of its sales revenue via mobile – which repre- sents about 70% of its total visits. Client vente-privee Indu

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