CASE STUDY TICKET LIQUIDATOR USES REAL-TIME DIGITAL ANALYTICS DATA TO OPTIMISE PERFORMANCE ON THE FLY2 AT INTERNET / CASE STUDY / TICKET LIQUIDATOR INTRODUCTION Since 2003, TicketLiquidator.com has helped its customers get tickets to the most sought-after sports, theatre and concert events. Its vast marketplace connects ticket buyers with qualified, vetted sellers, pro - viding event-goers worldwide with secure access to millions of tickets with a money-back guarantee. The marketplace offers more than $5.5 billion in real-time ticket in - ventory for more than 65,000 events around the globe. Every month, the group receives more than 5 million unique visitors. CHALLENGE In the competitive online ticketing market, every second counts once tickets go on sale for popular events. T

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