CASE STUDY GROUPE LA POSTE IMPLEMENTS A DATA STRATEGY TO DRIVE DIGITAL INNOVATION2 AT INTERNET / CASE STUDY / GROUPE LA POSTE INTRODUCTION A large services group in France, Groupe La Poste is a public limited company with multiple public service missions: distributing mail 6 days a week across the entire French territory, contributing to town and country planning, transporting and distributing press, and providing accessible banking services to all. Groupe La Poste combines its physical postal presence with a digital one including online services via its websites, mobile applications and social media presence. The group’s digital audience includes 11 million unique visitors per month to laposte.fr and 3 million unique visitors per month to the group’s online store. These

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