RTÉ uses Xtremepush to enhance its digital strategy, boosting user engagement and driving repeat visitors to its website and apps through personalized, automated multichannel campaigns. The platform enables real-time delivery of breaking news, including push notifications, email campaigns, and in-app messaging. Xtremepush’s ease of use, speed, and robust analytics have helped RTÉ deliver tailored content, improve performance tracking, and increase traffic, including a significant rise during Storm Ophelia. With its comprehensive CRM capabilities, Xtremepush has proven essential for RTÉ's communication, especially during crises like the COVID-19 pandemic.

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