Velasca increased brand awareness by 17% with Outbrain Discovery
Velasca increased brand awareness by 17% with Outbrain Discovery
1 PagesOUTBRAIN - BRAND LIFT STUDY Velasca increased brand awareness by 17% with Outbrain Discovery Objective: Brand Awareness Products: Results: Brand Lift Engagement Outbrain Amplify Story Sequencing Overview Results (exposed vs. non-exposed group) Velasca is an Italian handmade footwear brand that offers high quality products at an affordable price. They partnered with Outbrain, the leading premium content recommendation platform to reach more qualified users and ultimately increase sales and subscriptions. In partnership with both Outbrain and Nielsen, a brand uplift survey was employed to measure KPIs such as: awareness, consideration, recommendation and intention to buy. Step #1 Velasca partnered with content recommendation platform Outbrain to promote their e-commerce site across
