Outbrain - CubanEight Background Outbrain is the leading content recommendation platform, reaching a highly engaged audience through distribution on top publisher sites. Outbrain provides publishers with a service for recommended links to increase traffic and generate revenue, and marketers a way to their distribute content alongside publisher’s own editorial recommendations. Brief to CubanEight At the start of 2011, Outbrain launched in the UK, and as a result wanted PR to raise the awareness of content amplification field which it leads in the USA. PR needed to raise brand awareness in the UK, specifically within the key audience areas of publishing and marketing. Also, as Outbrain is headquartered in the USA, the UK PR efforts had to actively support the UK activity as well as tie in wi

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