Case Study
Proprietary research report drives key media and analyst interest
Intelligent API Monitoring APImetrics Proprietary research report drives key media and analyst interest Report stirs market excitement for API monitoring FINDING DIAMONDS IN THE ROUGH The challenge: Like many startups, Seattle-based APImetrics often struggled to get media and analysts to understand the significance of its API monitoring product. Even though the software filled an important niche, there were a limited number of newsworthy opportunities, particularly in the crowded startup scene. APImetrics contacted Voxus to help create ways for the company to be noticed. TURNING DATA INTO NEWS The idea: APImetrics had been using its software to monitor dozens of widely used public APIs for over a year, and had built up an impressive amount of data on reliability and latency. If th