Case Study

Proprietary research report drives key media and analyst interest

Proprietary research report drives key media and analyst interest

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Intelligent API Monitoring APImetrics Proprietary research report drives key media and analyst interest Report stirs market excitement for API monitoring FINDING DIAMONDS IN THE ROUGH The challenge: Like many startups, Seattle-based APImetrics often struggled to get media and analysts to understand the significance of its API monitoring product. Even though the software filled an important niche, there were a limited number of newsworthy opportunities, particularly in the crowded startup scene. APImetrics contacted Voxus to help create ways for the company to be noticed. TURNING DATA INTO NEWS The idea: APImetrics had been using its software to monitor dozens of widely used public APIs for over a year, and had built up an impressive amount of data on reliability and latency. If th

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