No X-ray Vision Needed: Improving digital advertising ROI of portable X-ray generator
No X-ray Vision Needed: Improving digital advertising ROI of portable X-ray generator
1 PagesM ARKE TIN G LePoidevin CASE STUDY #3032 Challenge MinXray has been a leading name in portable radiography for over 50 years, but at the beginning of 2018, the ROI for the company’s paid search campaign was starting to slow. The company needed LePoidevin Marketing to refresh its digital advertising strategy and increase ROI. Solution Because the keywords used in MinXray’s search ads were necessarily broad, they were often served up in searches for peripheral industries and services. Because MinXray’s generators are easily identifi- able by their bright yellow cases, LePoidevin proposed a switch to display ads. More importantly, we recommended using custom affinity audi- ences to further narrow in on MinXray’s target audience. Results The display ads deployed during th
