www.AXLR8.co.uk 01344 776500 Case Study: using newsletters to build client lifetime value Quay Marinas have 7 Marinas throughout the UK and manage everything from mooring management, to promoting offers on specialist boat insurance, and assisting their members in boat purchases and maintenance. Innovation They constantly innovate with new services – recently investing in wireless internet technology that deals with boats rising and falling several metres with the tides. They also promote great “club” community spirit amongst the sailors and fishing enthusiasts with events and competitions. Quay Marinas use AXLR8’s email marketing programme to help them communicate with all members on a regular, informative, friendly but professional way. All newsle

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