Case Study

Using ML To Reach More Digital Customers

Using ML To Reach More Digital Customers

Pages 2 Pages

CHALLENGES - Combat rising defaults amid an economic recession - Minimal in-house data science resources - Turkey’s 3rd largest private bank with ~$45 billion in assets - Millions of potential customers with limited credit histories - New to machine learning 45% reduction in non- performing loans WORLD-CLASS ML Training and Certification Partnership Using ML To Reach More Digital Customers RESULTS Akbank is Turkey’s third largest private bank and leads the country’s financial sector with its digital smarts. That’s why even as Turkey’s economy plunged into a recession, Akbank executives doubled down on their commitment to the bank’s digital transformation and invested heavily in machine learning. Akbank, like a lot of big banks, had a gold mine of information a

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