CUSTOMER SUCCESS STORY BIG DATA, AI AND ML TO BETTER ADDRESS CUSTOMERS’ INDIVIDUAL NEEDS OVO is closing Indonesia’s financial inclusion and financial literacy gap by harnessing the power of data analytics, artificial intelligence (AI) and machine learning (ML) to improve its customer packages and outreach programs, towards delivering relevant services to all Indonesians. OVO is the leading digital payment, rewards, and financial services platform in Indonesia. Widely accepted in more than 426 cities nationwide and present on 115 million devices, OVO is recognized as the #1 digital payments platform in the country. OVO’s goal is to enable financial inclusion across Indonesia by providing the most comprehensive suite of financial services. In addition, OVO is committed to building the large

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