Case Study

Utilizing Big Data, AI And ML To Better Understand Customers

Utilizing Big Data, AI And ML To Better Understand Customers

Pages 3 Pages

CUSTOMER SUCCESS STORY UTILIZING BIG DATA, AI AND ML TO BETTER UNDERSTAND CUSTOMERS 4 0 % Reduction in fraud Impact - Enhanced fraud detection, reducing the rate of fraud by 40% to record low levels, versus other banks. - Improved relationship manager productivity by 2.5 fold jump with Agen BRIlink -- equivalent to US$36 billion. - Improved credit scoring system to cut down on micro-financing loan processing times from two weeks to two days for BRISpot and two minutes for Pinang. PT Bank Rakyat Indonesia (Persero) Tbk (BRI) is one of the largest and oldest banks in Indonesia and engages in the provision of general banking services. Headquartered in Jakarta, Indonesia, BRI is well-known for its focus on microfinancing initiatives, and serves over 75 million customers through its above 11,00

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