Streamlining Customer Communications: Using Master Data to Extend the Brand Experience Across Customer Touchpoints Informatica solutions master data to create a richer omnichannel customer experience for BMW Group Goals—Informatica’s solution to: Solution Results Empower master data-fueled product information management to deliver engaging omnichannel experiences Informatica MDM – Product 360 provides a trusted view of product information Increased efficiency and time to market for product content Manage complex product content and provide a next-generation customer experience MDM – Product 360 helps to consolidate information silos to create a unified platform for global product data Enhanced flexibility and speed in change management Enable business users to more effici

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