Case Study / Using Local Alternative Payment Methods to Drive International Expansion Localized payment methods have been a crucial part of SmartBuyGlasses’ ability to penetrate new markets. Doron Kalinko, CEO Motion Global 1 Under its ‘SmartBuyGlasses’ brand, Motion Global is the leading global e-tailer of designer eyewear, with operations across Asia Pacific, Europe and the Americas. SmartBuyGlasses’ domain properties are market leaders in over 35 countries and 17 languages worldwide. But success didn’t come easily. Forming in 2006 in the bedroom of one of the founders, the company intuitively understood that in order to successfully grow and expand into new markets and geographies, it would need to offer a localized customer journey that conforms to local habits and customs

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