Case Study / Using Data Analytics to Grow Online Revenue and Reduce Fraud Effective Business Intelligence If you have the humility to listen to what the data is really telling you, rather than look for data to support your assumptions, you will find opportunities that you wouldn’t have expected. Simon Protheroe, Square Enix 1 With well-known franchises such as Final Fantasy, Lara Croft, Hitman and Deus Ex, Square Enix is one of the world’s largest video game companies. As it adapts to changes in its industry, it found that the large volumes of data it generates presents both challenges and big opportunities. To analyze its payments data, the company turned to Elevate, the business intelligence solution from Ingenico ePayments, with impressive results...INTRODUCTION CHALLENGE A b

Join for free to read