SUCCESS STORY USING INSIGHTS TO GROW REVENUE PER VISIT BY 36%ABSOLUT RESULTS INTRODUCTION OBJECTIVES THE SOLUTION 03 07 04 05 06 01 05 02 03 04 CONTENTSFounded in 1879 1,000+ employees 75 Net Promoter Score, exceeding industry benchmarks AnyRoad Atlas AnyRoad Experience Manager Company Products in use: 01Introduction 02 Absolut Rent Brännvin or “Absolutely Pure Vodka” was originally produced in southern Sweden in 1879. Now known simply as Absolut Vodka, the company was founded by Lars Olsson Smith, who famously offered free boat rides for guests to visit his distillery. Today, Absolut has grown to be one of the largest brands of spirits in the world and is sold in 126 countries. Over the years a few things haven’t changed — all of the brand’s production still takes place in a

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