300 FIELD MARKETING EVENTS IN 12 MONTHS, CAPTURING OVER A HUNDRED FIRST-PARTY DATA POINTS PER EVENT. SUCCESS STORYCONTENTS COMPANY INTRODUCTION OBJECTIVES THE SOLUTION RESULTS 03 04 06 05 07 01 02 03 04 0503 01 Company Products in use A plant-based egg made by Eat Just Planned over 300 field marketing events to allow people to try their product 90% of consumers who try the product, buy the product AnyRoad Atlas Centralized data & insights AnyRoad Experience Manager Ticketing platform to power your experiences AnyRoad Live Data capture platform for live field events02 Introduction JUST Egg, a plant-based egg made by Eat Just, learned through market research that the biggest barrier to getting consumers to try their product was hesitation about whether a plant-based egg could taste

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