Case Study
Using High Resolution Broadcasts for Urgent Communications
Industry Pharmaceuticals Purpose Product Recall Reach One thousand medical specialists Executed by Using High Resolution Broadcasts for Urgent Communications Synopsis A leading medical device manufacturer had a critical presentation that needed to reach dispersed participants in over thirty separate geographic locations across the United States. Audience participants included both leading physicians as well as many high ranking company associates. The presenters included the senior leadership of the organization, as well as, the chief medical officer and the top Key Opinion Leaders for the product. Image quality was of the utmost importance.Scope of the Project* • Scripting the message and managing the presentation flow for the broadcast. • Researching, testing and procuring th