Industry Pharmaceuticals Purpose Message Delivery at an Educational Conference Event Date Feb 2015 Solidifying the Concept of “Innovative Engagement” for Use in Life Sciences USING A SECOND SCREEN EXPERIENCE. The Situation A keynote speaker at a leading pharmaceutical industry educational summit wanted to present an in-person demonstration with tutorials on the use of virtual technologies for training and educating HCP’s in an interactive, virtual live experience. The main purpose of the session was to educate an audience (of about 80 attendees) on how to use existing technologies to achieve learning goals, and drive program engagement and branding awareness. The audience was a hard-to-impress select group of Director or Manager level associates from bio/pharmaceutical com

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