Using Exploratory Research to Formulate Quantitative Research and a Discrete Choice Modeling Design
Using Exploratory Research to Formulate Quantitative Research and a Discrete Choice Modeling Design
2 PagesCase History Copyright © 2016 Decision Analyst. All rights reserved. Category: Auto/Captive Financial Services Methods: Exploratory Research, Quantitative Research, Discrete Choice Modeling, In-Person Focus Groups, Simulated Purchasing Decisions Summary The captive finance arm of a global auto manufacturer had historically relied on a traditional approach to developing new business, utilizing the value of its automotive products as the prima
