Case Study

Diary Research

Diary Research

Case History Copyright © 2015 Decision Analyst. All rights reserved. Strategic Research ? Analytics ? Modeling ? Optimization Category: Personal Care Product Manufacturer Methods: In-The-Moment Research; Diary Panel; Tracking Research; Market Assessment, Ethnography Summary A personal-care-product manufacturer wanted to understand and quantify consumers’ personal hygiene routines in order to identify new opportunities or marketing campaigns fo

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