Case Study
Using Customer Journey Analytics to Maximize Retention and Improve CX
Using Customer Journey Analytics to Maximize Retention and Improve CX About Western Union Western Union is a global leader in cross-border, cross-currency money movement. The company’s omnichannel platform connects the digital and physical worlds and makes it possible for consumers and businesses to send and receive money and make payments with speed, ease, and reliability. The Western Union ® network includes hundreds of thousands of retail agent locations offering Western Union, ® Vigo ® or Orlandi Valuta SM branded services in more than 200 countries and territories, with the capability to send money to billions of accounts and mobile wallets. The company offers digital transactions in approximately 70 countries, plus additional territories, to move money around the world.