Metrigy's research highlights the importance of CX transformation in business, revealing that 65% of companies plan to increase CX spending by 24% on average due to its significant impact on customer retention and engagement. In response to evolving customer preferences, six key trends for successful CX strategies in 2024 include the demand for AI-assisted self-service options, maintaining the human touch, leveraging workforce engagement tools, achieving efficiency through platform integration, providing multiple interaction options, and utilizing analytics for continuous improvement. These insights guide businesses in enhancing customer experience, emphasizing the role of technology and strategic leadership in driving positive business outcomes.

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