The introduction of ChatGPT has sparked global discourse in the communications industry, leading to rapid adoption by 100 million users. Research indicates both excitement and apprehension among professionals regarding AI's role. Despite widespread usage, concerns persist about governance, ethics, and integration into daily practices. The future suggests AI will streamline tasks, but human judgement remains irreplaceable amidst evolving risks like deepfakes. Uncertainty prevails regarding AI's impact on client-agency relationships, yet many see opportunities for efficiency and leveling the playing field. As of 2023, the industry grapples with AI's potential impact on the future of communications.

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