Case Study
Comparing FAQ pages to forum conversations to see if financial institutions are talking to their customers in a language they understand
Comparing FAQ pages to forum conversations to see if financial institutions are talking to their customers in a language they understand
Comparing demographic sets How can Relative Insight help? What did we ind? Relative Insight pinpoints the words, phrases, topics, grammar and emotion seen more prominently in one data set compared to the other. These insights depict the questions forum users are asking, FAQ pages are answering, and where there is overlap. We sought to understand if this traditional customer service method is adequate in educating the public when it comes to investment. By comparing FAQ materials to forum conversations, we can uncover any discrepancies in customer knowledge. Comparing FAQ pages to forum conversations to see if inancial institutions are talking to their customers in a language they understand Language is critical for comprehension. Eective, accessible language can make even the mos