Using Birst, Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities
Using Birst, Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities
2 PagesWHITE PAPER Metro Atlanta YMCA Using Birst, Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities CASE STUDY “ This solution changed the focus of our organization. Now, we’re more responsive to our members, and better able to engage them. We’re forward- looking and proactive–and we couldn’t have done it without Birst.” —Betsy Lenahan, Chief Marketing Officer Metro Atlanta YMCA Foun
