1 Sunny Delight Beverages Co. is a leading producer of juice- based drinks in North America, with four brands including its flagship, SunnyD. When the company was spun off from Proctor & Gamble, eight different legacy business intelligence applications were in place, each with independent silos of data. Birst empowers SunnyD’s lines of business with department-level agility and enterprise-wide data consistency. This cross-functional visibility has created tremendous business value, resulting in profit optimization across the company’s supply chain. HEADQUARTERS Blue Ash, Ohio, US INDUSTRY Food and Beverage INFOR® PRODUCT Birst WEB SITE www.sunnyd.com SunnyD eliminates data silos with Birst “Using a sound strategy for selecting and deploying an integrated data analytics approach ena

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