USING ASSESSMENTS FOR CUSTOMER INSIGHTS USING ASSESSMENTS FOR CUSTOMER INSIGHTS Centermark and ion partnered to create a Franchise Leadership Assessment that would help new leads self-identify pain points within their franchise network and inform Centermark of the inuence respondents already had over their franchisee networks. The ve- question assessment is based on questions Centermark Sales Directors already ask new clients, such as “Do you have inuence over the operational and marketing behaviors of the franchisees?” and “Do you currently have an automated way to gain location compliance or adoption of recommended marketing investments?” Responses to these questions gave Centermark the information it needed to build relationships with new leads as well as cultivate a data- driven mar

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