Using Analytics to Improve Indirect Channel Sales - Cartesian Client Case Study Our client’s situation The VP of Sales Operations at a leading global operator wanted to find ways to leverage analytics to improve sales performance across indirect channels where it varied widely across partners. Indirect channels are an important route to market for many service providers, but without direct control and facing competition with other providers, managing performance can be challenging. How we approached the issue Cartesian proposed a proof of concept analytics engagement to demonstrate our capabilities and value in extracting insights. Our client did not have the technological capabilities, expertise, or resources necessary to aggregate and analyze all relevant data sources. Our proof of conce

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