TV Platform Strategy and Deployment for a Free-to-Air Broadcaster - Cartesian Client Case Study Our client’s situation A free-to-air broadcaster facing threats to its core business needed to understand how the TV platform environment would evolve over the next 10 years and how to respond to these changes. The broadcaster required support in evaluating its position in the market, and helping it define and launch a TV platform in order to improve that position. How we approached the issue Working for the Chief Operating Officer, Cartesian undertook robust market analysis and financial modelling to enable the client to better understand the market dynamics. This became the foundation for assessing the impact of different platform development scenarios on the client’s core business and the de

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