Copyright © 2019 Userful Corporation Userful Redefines Riachuelo’s In-Store Shopping Experience São Paulo, Brazil Case Study Riachuelo Riachuelo, one of Brazil’s largest department stores, inaugurated a new concept store in their São Paulo flagship store location. The goal of the installation was to bring an entirely digital shopping experience to the physical store. When shoppers enter the mall, they are pulled into the store by a combination of screens, colors and engaging content displayed throughout the entire 2,290m 2 space. THE CHALLENGE Shoppers are transitioning towards online shopping experiences over in-store experiences. Riachuelo wanted to find a way to personalize shoppers’ experience across the entire path to purchase, meaning in-store and online. Riachuelo’s goal wa

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