User Data Reveals Key Reason For Underperforming Preowned Car Sales
User Data Reveals Key Reason For Underperforming Preowned Car Sales
1 Pages©2017 Advance 360. All rights reserved. www.advance360.com | 1 User Data reveals key reason for Underperforming preowned Car Sales PROBLEM Preowned car sales were underperforming even though the marketing was driving qualified traffic. • Oct – Dec 2016: Average 48 used cars sold • Used inventory average of 100 vehicles. Equates to a 60 day turn rate. PATH TO SUCCESS • Identified 44% of traffic exited the site after visiting a vehicle search results page. This told us that the user did not find what they were looking for. The dealer was stocking the wrong inventory. • Analyzed cross sell (300,000 actual sales records) to identify the best-selling preowned cars in the market. • Recommended the best 20 non-VW (which is their brand) make/models they should carry. • Esser
