USA TODAY Network, part of Gannett and one of the largest local-to-national publishing organizations with its flagship USA TODAY brand and over 200 local publications, generated a 47% increase in clickthrough rate, 23% more homepage pageviews per reader, 13% deeper sessions, and 6% higher subscription rate using Taboola software's Homepage For You solution. This personalization delivers news audiences care about right where they are, driving deeper engagement like "oxygen: invisible but powerful." As Kara Chiles, SVP of Media Product, noted, it focuses on what matters most to boost audience connection.

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