US Postal Service: How NFC Makes Paper Mails Irresistible Do you remember the times when most advertising mails were sent out in paper form? Combined with innovative technologies such as NFC, paper mailings could now experience a renaissance. Check how US Postal Service takes traditional mails to the next level. It’s no secret that Postal Services around the world have to cope with decreasing volumes of (physical) mass mailings, while potential customers suffer from abundant advertising emails. The United States Postal Service (USPS) has taken countermeasures carrying a name that speaks for itself: Irresistible Mail. Blurring the Lines between Digital and Physical In preparation for the 2015 National Postal Forum, the premier annual mailing industry conference in the United States, the USP

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