Share this Nicole Jeter-West Managing Director Ticketing & Digital Strategy US T ennis Association The United States T ennis Association (USTA) is the national governing body for the sport of tennis and the recognized leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open. Business challenge T o engage new audiences and grow the game of tennis globally, the USTA needs the US Open to provide a rich viewer experience both on-site and on-line for millions of fans around the world. Transformation IBM Cloud, Analytics, Mobile, Social and Security solutions capture, analyze and create compelling, real time fan experiences centered on US Open scores and statistics,

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