Case Study

Fédération Française de Tennis spurs interest in the French Open with an interactive website

Fédération Française de Tennis spurs interest in the French Open with an interactive website

Pages 4 Pages

Share this Jeremy Botton General Manager Fédération Française de T ennis (FFT) Official partner The Roland-Garros tournament, often referred to as the French Open, is a major tennis tournament held every spring at the Roland Garros Stadium in Paris. The tournament is coordinated, managed and promoted by the Fédération Française de T ennis (FFT). Business challenge The Fédération Française de T ennis (FFT) wanted to boost the global visibility of the Roland-Garros tournament and transform the fan experience, within a secure and cost-effective digital environment. Transformation Throughout the tournament, the FFT dynamically captures, creates and shares compelling content with users via a secure, flexible IBM infrastructure that can support huge peaks in website traffic. Fédé

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