Case Study

The Canadian Olympic Committee Improves Campaign Costs with Customer Data

The Canadian Olympic Committee Improves Campaign Costs with Customer Data

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CASE STUDY About The Canadian Olympic Club The Canadian Olympic Club is operated by the Canadian Olympic Committee, an organization dedicated to garnering support and a following for the Canadian Olympic Team. The Club serves as an all-access community that unites and rewards passionate Team Canada fans across the country, and is the first digital fan club of its kind for any national Olympic team. The Challenge To drum up awareness and l

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