New Zealand Olympic Committee Isentia Case Study Using compelling insight to power action for the New Zealand Olympic Committee and female recognition at the Rio Olympics. THE CHALLENGE The New Zealand Olympic Committee (NZOC) represents both the Olympic and Commonwealth Games movements in New Zealand. The organisation’s aim is to inspire excellence and pride in New Zealanders and enable New Zealand’s elite athletes to achieve on the world’s stage. Partnering with Isentia, NZOC uses our insights to advocate for more balanced reporting of female athletes. In order to continue its extensive work advocating for the advancement of women to leadership roles in the New Zealand sporting sector, the NZOC asked Isentia to examine gender balance in sports reporting during the Rio 2016 O

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