Case Study
Recruitment
From One-Dish to Gourmet Options in Recruitment How a phased-approach to CRM implementation revamped admissions at Western Connecticut State University You can trace Western’s two-year jump in measurable and energized student recruitment communications back to a business re-engineering “boot-camp” in April of 2013. “We locked ourselves in a room for about a week,” remembers Jeff Shpunt, Webmaster at Western Connecticut University. “We br