Case Study: University of Wisconsin Green Bay In terms of ROI, Win AD saved us over 6 figures. " What was the starting point for your apparel deal? How did you use Win AD to your advantage? In this case study, Mary Ellen Gillespie (Athletic Director at the University of Wisconsin Green Bay) shares how Win AD impacted UWGB’s recent apparel rights agreement and how athletics & university leaders benefit from timely, accurate data. “As a state school in Wisconsin, we had to partner with our purchasing office to work through the state bid process. We knew we needed an all-sports apparel deal because we only had official apparel deals for our men’s and women’s basketball programs - our other 14 programs didn’t have anything.” “From the day I arrived in Green Bay, I preached that we

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